Registration
closed

Event Venue
Centro Lido Hotel
Av. Tamanaco. El Rosal. Caracas.
Tel.: (58) (212) 957.77.77
www.hotelcentrolido.com

Accommodation
Participants in the event enjoy a corporate rate at the hotel

To qualify for the corporate rate, please make your reservation by e-mail directly to the Hotel, addressed to Mr. Angel Diaz:sales@hotelcentrolido.com

Contact persons in CAMESIP:
Ms. Edilma Herrera:
eherrera@camesip.org

Ms. Alicia Pinedo de Marquez:
apinedo@camesip.org

Information (ESPAÑOL)

CAMESIP organizes the forum

Information, Promotion and
Advertising of Medicines at
the Service of Health

October 20, 2008

Centro Lido Hotel
Caracas - Venezuela

An excellent opportunity to know the criteria for the management of information, promotion and advertising, applied to medicines in a people-centered health system in Venezuela, Latin America and other countries.

With the participation of representatives of national and international organizations related to the area of health self-care:
The topics and speakers are:

Topic: Regulation of advertising in Venezuela. Advertising and promotion standards for medications. Law of Medicine and other legal instruments that govern it.
Speaker: Mery Ramírez, regulator of the pharmaceutical industry and member of the CAMESIP board of directors

Topic: The role of medicine advertising in self-care.
Speaker: Ignacio Martorell, director of the Unit of Total Thinking; Nölck Red América agency

Topic: Importance of proper treatment of information on health issues
Speaker: Acianela Montes de Oca is a journalist specialized in health reporting and professor of the Andrés Bello Catholic University (UCAB).   

Topic: The advertising of over-the-counter medicines (OTC medicines) – Position of the World Self-Medication Industry (WSMI), an organization associated with the World Health Organization (WHO)
Speaker: David E. Webber: Director-General; World Self-Medication Industry (WSMI).

Topic: How advertising can contribute to the appropriate use of over-the-counter medicines?
Speaker: David C. Spangler: Senior Vice President, Policy & International Affairs. U.S. Consumer Healthcare Products Association.

Topic: A self-regulatory industry: Is it feasible? The case of Mexico
Speaker: Hector Bolaños. Director-General of the Latin American Industry for Responsible Self-Medication (Industria Latinoamericana de Automedicación Responsable, ILAR).

Caracas, October 16, 2008.