Information


Forum

Information, Promotion and
Advertising of Medicines at
the Service of Health

October 20, 2008

Centro Lido Hotel - Salón Doral I

 
 
Program
x
 
b
  
 
7:30 a.m.
8:15 a.m.
  
Registration, distribution of badges and support materials.
    
 
8:30 a.m.
8:45 a.m.
 

Welcome address and briefing on the objectives of the Forum

   Rubén Salazar and Alicia Pinedo
President and Executive Director, respectively, of the Venezuelan Chamber of Non-Prescription Medicines (CAMESIP).
 
8:45 a.m.
9:30 a.m.
  
Regulation of advertising in Venezuela; Advertising and promotion standards for medications; Law of Medicine and other legal instruments that govern it.
  

Mery Ramírez
Regulator of the pharmaceutical industry and member of the CAMESIP board of directors.
 
9:30 a.m.
10:15 a.m.
  
The role of medicine advertising in self-care.
  

Ignacio Martorell
Director of the Unit of Total Thinking, Nölck Red América agency.
 
10:15 a.m.
10:45 a.m.
  

Coffee break
  
 
10:45 a.m.
11:30 a.m.
   Importance of proper treatment of information on health issues.  

Acianela Montes de Oca
Journalist specialized in health reporting. Professor of the Andrés Bello Catholic University (UCAB).

x
 
11:30 a.m.
12:15 p.m.
  
x
Panel discussion
  
x
 
12:30 a.m.
02:30 p.m.
  
Lunch
Salón Doral II-III
 

 
03:00 p.m.
03:45 p.m.
 
The advertising of over-the-counter medicines (OTC medicines) – Position of the World Self-Medication Industry (WSMI), an organization associated with the World Health Organization (WHO).
 

David E. Webber
Director-General; World
Self-Medication Industry (WSMI).


X
 
03:45 p.m.
04:30 p.m.
 

How advertising can contribute to the appropriate use of over-the-counter medicines?  

   David C. Spangler
Senior Vicepresident, Policy & International Affairs, U.S. Consumer Healthcare Products Association.
 
04:30 p.m.
05:00 p.m.
 
x
Coffee break
  

 
05:00 p.m.
05:45 p.m.
 
X
A self-regulatory industry: Is it feasible? The case of Mexico.
X
  

Héctor Bolaños
Director-General of the Latin American Industry for Responsible Self-Medication (Industria Latinoamericana de Automedicación Responsable, ILAR)
 
05:45 p.m.
06:15 p.m.
  
X
Panel discussion
  
x
 
06:15 p.m.
06:45 p.m.
  
x
Conclusions and recommendations
x
  
x
Members of CAMESIP board of directors
x
 
07:00 p.m.
08:00 p.m.
  


Presentation of the Venezuelan band Baraka

  


x
 
Desde las
08:00 p.m.
  

 

Cocktail

  
x

x
 
 


Cámara de Medicamentos Sin Prescripción

Centro Comercial Bello Monte,
Av. Ppal. Colinas de Bello Monte, entre Avenidas
Leonardo Da Vinci y Lincoln, Piso 6, Oficina 6-C.
Caracas-Venezuela

Teléfonos: (58-212) 753.63.63 • 753.63.24

E-mail: info@camesip.org